In a world where the job market is
constantly changing, employment is increasingly seen as an overly rigid model
that would prevent employees from reaching their full potential. It is in this
context that entrepreneurship appears to be the path to emancipation, a path
that, on the other hand, is not easy.
Definition
of entrepreneurship
Entrepreneurship refers to the act of
carrying out an activity of which one is the initiator himself, as shown by its
etymological meaning. The dictionary lists synonyms such as to begin, attempt,
engage, or undertake.
Indeed, as a project initiator, it is
thanks to the entrepreneur's action plan that the activity can start and
progress. He is also the one who takes the most risks by starting an activity
whose only guarantee is his creativity.
Entrepreneurship is also about getting
involved, both with partners, by reassuring them that the current project is a
good idea, and with employees, by convincing them that the sustainability of
the company will bring them stability in their positions and provide them with
career development.
Beyond all this, entrepreneurship is
defined as the ability to create added value from limited resources, to exploit
them in order to be able to meet a demand expressed by consumers.
Who
can become an entrepreneur?
The idea of becoming an entrepreneur
often sounds like a dream, and also an ultimate goal for some. What an
attractive idea indeed to make a living from an activity that one has created
oneself.
Many people are convinced every year and
try the adventure thinking that they have found the right concept to create
their startups. But entrepreneurship is a profession in its own right that
requires well-defined professional qualities and skills such as:
Creativity:
The entrepreneur must be able to
constantly innovate in order to promote the activity of his company and to
remain competitive in the face of the competition.
Rigour:
He must also be rigorous in order to
organize and manage his team.
Humility:
He must have the necessary perspective
and be able to question himself.
Self-confidence:
As the guarantor of the company's image,
he must show confidence and be the first to believe in the success of his
company
Leadership:
He must be a good leader, have the power
of persuasion and make those around him adhere to his ideas.
Dedication
This is what motivates the entrepreneur
to work hard, 12 hours a day or more, even seven days a week, especially in the
beginning, to launch the business. Planning and ideas must be accompanied by
hard work to succeed. Dedication makes this possible.
Determination
It is the extremely strong desire to
succeed. It includes persistence and the ability to bounce back from difficult
times.
He persuades the contractor to make the
10th phone call, after nine have come to nothing. For the true entrepreneur,
money is not motivation. Success is the motivating factor; Money is the reward.
Passion
This is what allows entrepreneurs to
start and keep them there. It gives entrepreneurs the ability to convince
others to believe in their vision.
It can't replace planning, but it will
help them stay focused and get others to review their plans.
"Intelligent"
It is common sense coupled with knowledge
or experience in a related company or business. The first gives a person good
instincts, the second, expertise.
Many people have intelligences that they
do not recognize. A person who manages to maintain a household on a limited
budget has organizational and financial skills. Employment, education, and life
experiences all contribute to intelligence
What
is the direction to follow to become an entrepreneur?
As a general rule, business leaders agree
that going to college is a great advantage and promotes the success of an
entrepreneur. Many of them offer several training courses aimed at training
future managers who can become the entrepreneurs of tomorrow.
Coming from a university background, the
managers who received these trainings were able to learn how to carry out
market research, manage a budget, develop a business plan and learn how large
companies work through internships or work-study training. Clearly,
comprehensive training to prepare them to take on the role of business leader
for later.
Some institutes are more reputable than
others when it comes to these courses.
What
are the different types of entrepreneurship?
Social
entrepreneurship
The main goal of social entrepreneurship
is to improve society in some form. While some of these businesses exist to
make money, there are also nonprofits and B Corps that balance social purpose
with profit.
Warby Parker is an example of social
entrepreneurship, with the company donating more than eight million pairs of
glasses to underprivileged citizens who are visually impaired.
Innovative
entrepreneurship
Innovation entrepreneurship is the
transformation of an invention or idea into a business performance. This type
of entrepreneurship seeks to change the way people live in a way that no other
business has managed to do.
Elon Musk, Steve Jobs, and Bill Gates are
all examples of motivated and passionate people. entrepreneurs whose
companies have redefined what was thought possible.
Small
Business Entrepreneurship
Small business performance,
entrepreneurship describes modest innovation, it tends to be the result of
adding a new twist to an existing product or service. The profits from these
innovations are used to meet the payroll or support basic living expenses. In
other words, they are not reinvested to extend the performance of companies.
As the name suggests, small business
performance entrepreneurship can be found in many family businesses such as
hairdressers, butchers, grocery stores, florists, and consultants.
Hustler
Entrepreneurship
Hustlers are those who believe in the
power of hard work sustained over a long period of time. They have great
visions to make the business something more substantial and are not afraid to
take risks.
An example of scam entrepreneurship is
Mary Kay Ash, founder of the beauty company Mary Kay Cosmetics. Ash used a
combination of confidence, conscientiousness, extroversion, and superior
networking skills to make his dream a reality.
Copycat
entrepreneurship
In the same way that small business
performance entrepreneurs, imitators look at what already works and then
develop a product, service, or business model that is innovative or iterative.
They can spot the mistakes made by others and improve them with confidence and
conviction.
Many believe that copycat
entrepreneurship is a mix of innovators and scammers. Facebook CEO Mark
Zuckerberg is one example.
Entrepreneurship
and researcher
Entrepreneurial researchers prioritize
the practical aspect of innovation and will spend a lot of time analyzing data
to reduce the chances of a business failure. Researchers possess exemplary
critical thinking and problem-solving skills and have a strong desire for
order. They make sure to understand all aspects of a business performance and a
conduct by logic rather than emotion.
Larry Ellison, a businessman and
co-founder of Oracle Corporation is a good example of research
entrepreneurship.
Highlights of the different types of
contractors:
- Entrepreneurial diversity:
Entrepreneurs are motivated individuals with varied motivations, visions,
and aspirations, which can be found across all industries and sectors.
- Social entrepreneurship: Social
entrepreneurs aim to improve society, sometimes by balancing profit and
social purpose. Examples include companies like Warby Parker, who donate
glasses to those in need.
- Innovation Entrepreneurship: Innovation
entrepreneurs turn ideas into business performance innovations that change
people's lives. Elon Musk, Steve Jobs, and Bill Gates are notable
examples.
- Small Business Entrepreneurship: Small
business performance entrepreneurs introduce modest innovations into
existing products or services. Profits are often used to cover living
expenses rather than the performance of the companies offers you to
explore.
- Hustler Entrepreneurship: Hustlers
believe in hard and sustained work, taking risks, and have a grand vision
for growing their business. Mary Kay Ash is an example of a scam
entrepreneur.
- Copycat Entrepreneurship: Copycats
learn from existing successes and create products, services or business
performance models. Mark Zuckerberg, the CEO of Facebook, is an imitator
entrepreneur.
- Entrepreneurship Researcher:
Entrepreneurial researchers focus on the practical aspect of innovation.
They meticulously analyze data to reduce the performance of companies
risks, relying on logic rather than emotion. Larry Ellison, co-founder of
Oracle Corporation, falls into this category.
- Diverse Approaches: Each type of entrepreneur
brings a unique approach to business performance. Social entrepreneurs
focus on impact, innovation entrepreneurs redefine industries, small
business performance entrepreneurs respond to local needs, scammers
emphasize hard work, imitators build on existing successes, and research
entrepreneurs prioritize data-driven decision-making.
- Entrepreneurial Success: The
success of different types of entrepreneurs stems from their distinctive
qualities, whether it's innovative thinking, hard work, practicality, or a
mix of these traits.
Creating
from scratch:
Starting a business when nothing exists
is not an easy situation, especially since you will have to face barriers to
market entry and wait before you can successfully establish your product,
acquire consumers, but also convince potential project partners (researchers,
investors, collaborators).
As a result, the degree of innovation
required is higher, as is the risk-taking. The business plan for this type of
creation must also be concrete and be fleshed out with several predictive
studies, particularly on the financial level, for the project to be viable.
Corporate
takeover:
Taking control of a company or activity
has a major difference from the creation of a company. The organization exists,
it does not need to be created. If it exists, then it is possible to rely on
data that describe it in its present, its history, its structure and its
functioning.
Under these conditions, uncertainty is
generally lower and risk levels are much lower. As with the creation of a
company, the takeover can be carried out by an individual on his own account or
by an existing company. At least two cases of corporate takeovers can be
examined.
Resuming
healthy or healthy activities:
Spotting a company for sale when its
activity is in full swing would be like stumbling upon a gold mine, which is to
say that it is a very rare, but likely, situation. This is the ideal scenario
for an entrepreneur with the funds to take over such a business.
Moreover, it goes without saying that it
is in the case of a creation from scratch or a takeover, it would be preferable
to have already benefited from convincing experience in management.
It is also essential to master the sector
of activity of the company to be taken over. It is advisable, in fact, not to
waste too much time learning the business of an entrepreneur.
Takeover
of a company or activity in difficulty:
In this case, it is essential to specify
that when the company is placed in receivership, it is essential to know the
legal framework for the takeover of the company to be taken over. It is also
advisable to have relationships with key players in this environment.
The cost of buying companies in this
situation is naturally much more affordable than those in difficulty, which may
seem like an advantage, but keep in mind that they often require a very large
financial recapitalization. Taking over a company in difficulty also requires a
good knowledge of crisis situations.
Intrapreneurship:
The term intrapreneurship first appears
in a writing of which Gifford Pinchot III and Elizabeth
Pinchot are authors. This term refers to the creation or development of
a new activity within the same company, a mission that is often the
responsibility of the company's senior managers. Intrapreneurship can take the
form of a branch, or often a relocation abroad.
Spin-offs
or extrapreneurship:
Designating in its first sense, a
phenomenon observed in a beehive, when a part of the bees leave the hive with a
queen to form a new colony, the term swarming has been extended to global
companies. The spin-off is used to refer to a company supporting its employees
when they leave the workforce by helping them to create their own activities.
This is a phenomenon most often observed
within companies in the new information technology mode. This form of business
creation generates 10 times more spin-offs in job creation than a license
granted to an existing company to launch a new product on the market.
Self-employment:
The self-employed status is a
self-employed worker regime accessible to all, whether in the context of a main
or secondary activity. The main advantage of this regime lies in the
simplification of all the administrative procedures to be followed as an entrepreneur.
From a financial point of view, this
scheme also makes it possible to reduce social security contributions, because
instead of all social security contributions, a one-off payment proportional to
turnover must be paid to the competent bodies.
Social
entrepreneurship:
The basic principle here is to create
companies whose economic activity has been designed in such a way as to create
"social value", to implement innovative solutions to social problems
in the fields of social creation. jobs, sustainable development, the
environment, health or any activity that can benefit society.
Public
Entrepreneurship:
Public enterprises and various government
institutions at the national, provincial or local level, oriented towards the
service of citizens, constitute the very essence of public entrepreneurship.
They contribute to the creation of the collective resources necessary for
economic development.
Why
become an entrepreneur?
Whether it's becoming a freelancer,
freelancer, inventor, franchise owner or even being the head of a multinational
company; The fact is undeniable, there are great advantages to becoming an
entrepreneur.
So, what could be the reasons for wanting
to start your own business to become an entrepreneur?
Be
free
Being your own boss allows you to manage
your time, to decide without being accountable to anyone (most often), to
choose the collaborators you want to work with and even sometimes to choose
your clients.
Create
Your Own Job
In a world of work that is constantly
changing, starting your own business can be the best way to find a stable job,
without fear of dismissal and without waiting to find the ideal offer that may
never fully meet your expectations.
To
become rich
The entrepreneur can choose his salary,
pay himself a profit share and sell his company with a comfortable capital
gain... provided that the undertaking is successful of course. The potential
gain is proportional to the risk you take, and it is often higher than in most
salaried positions.
Addressing
the challenges
Starting a business allows you to
innovate, solve problems, and change the rules of the game. Entrepreneurship is
an ideal activity for those who hate monotony and seek, on the contrary, to be
stimulated to surpass themselves on a daily basis. Because in the business
world, there is no shortage of the unexpected and challenges.
To
challenge ourselves
The entrepreneur is constantly looking to
improve what he produces and what he sells. They need to optimise their
organisation, refine their recruitment, find out about developments in their
market and the expectations of their customers, etc. Curiosity and a desire to
learn are crucial skills for an entrepreneur.
Expand
your creativity
Entrepreneurship often requires finding
new solutions to overcome obstacles, remove obstacles and improve your offer.
The entrepreneur is always looking for original ideas and new concepts to think
outside the box, leaving his comfort zone.
To
be recognized
Everything an entrepreneur accomplishes
is directly associated with it, even when the success of the project is the
result of teamwork. The entrepreneur is an authority figure whose successes are
much better recognized than if he were a simple employee.
Empower
your employees
The entrepreneur knows that the most
lasting successes are built together, and that it is very rewarding to engage
your teams around a project you have created.
Give
meaning to your life
Creating a company that meets your values
and needs allows you to achieve your full potential by finding a good reason to
get up every morning.
For
fun
Carrying out your project and seeing it
develop brings great satisfaction and pride. Creating a brand, being recognized
and appreciated by its customers, creating jobs... Entrepreneurship is much
more than a job: a constant source of excitement, gratification and surprises.
Do you, in turn, want to use your
creativity, energy and ambition to acquire the fundamentals of management and
create your future company?
How
to become an entrepreneur
To become an entrepreneur, it is
important to follow certain steps. Here are some of the key steps:
1. Prepare your project in advance;
2. Choose your legal status;
3. Draft the articles of association in
accordance with the applicable legislation;
4. Find financing;
5. Open a bank account dedicated to the
company;
6. Domiciling his company;
7. Take out professional insurance;
8. Register your business.
It's not enough to just do these steps.
The creation of a company also involves a personal investment on the part of
its creator, who will have to master not only the technical part of the work he
intends to do, but also the legislation applicable to this work.
Finally, becoming an entrepreneur implies
a certain ability to adapt to economic, regulatory and sectoral changes, to
ensure the success of the project.
How
to prepare your business project?
To ensure the success of the project and
the support of investors, the first step is to prepare a viable and coherent
business creation project. To do this, various tools are available to an
entrepreneur, including:
· The
business plan;
· Financial
forecasts.
Let's take a look at the characteristics
of these essentials for starting a business.
Develop a compelling business plan
Convincing potential investors to join
your project requires a thorough study of the market and the risks involved.
This is why it is advisable to take a serious interest in the methods of
developing a business plan, which will guide you on the strategy to put in
place to carry out your project, and to convince investors.
Present
the business creation project and the founders
First of all, the business plan must
present the context in which the business creation project is taking place. To
do this, you must mention:
The problems that the company must face;
The solutions proposed to remedy it;
The objective(s) set by the company's
founders;
Project details;
A presentation of the founding partners;
Long- or medium-term development prospects;
The means put in place to implement its
objectives.
To determine these elements, it is
therefore essential to conduct market research before the production of the
business plan.
Do
well-sourced and reasoned market research
To succeed in the world of
entrepreneurship, it is important to analyze the market in which you establish
yourself but also the competition. A sourced and reasoned market study is
therefore essential.
To do this, several parameters must be
studied:
The size of the market and its key
players;
The law that governs it;
The balance of the relationship between
supply and demand;
The competition in place;
the consumer's perception of the product,
service or brand;
Technological and environmental issues;
Economic, social and legal constraints.
Promote
the project with a coherent marketing strategy
In order to show your investment in the
success of your project, you will also need to plan an effective marketing
strategy and establish it in the business plan. To do this, start by
identifying your target market and their needs. Based on these parameters, you
can establish a marketing action plan, the advertising campaigns to be carried
out as well as the budget to be allocated to carry them out.
Establish
a complete financial forecast
Financial forecasts complement the
business plan, providing investors with accurate accounting data.
The latter are interested in the
company's ability to make a return on the funds invested, over an average of 3
to 5 years. To make a financial forecast, you will therefore have to calculate
concrete accounting elements such as the break-even point or an intermediate
management balance.
Other elements will need to be prepared,
preferably with the help of an accountant in order to avoid mistakes.
Estimating
the company's income and expenses;
Relevance Report;
Projected Statement of Operations;
Financial plan.
How
to find financing as an entrepreneur?
When setting up a business, regardless of
its legal form, it is important to raise funds. To do this, entrepreneurs have
several solutions:
Make personal contributions;
Seek private funds.
Use government assistance for business
creation;
Personal contributions
An entrepreneur's personal contributions
are generally the main source of financing for a company. Indeed, it is
important that the registered capital is sufficient for investors and banking
institutions to support you in your project.
To determine the amount of the required
personal contribution, the contractor must:
Accurately assess the real cash flow
needs of your future business;
Define the minimum percentage of
contribution to be allocated to optimize your chances of gaining the trust of
banks and investors (to obtain a loan more easily, for example).
To this end, it is important to know that
it is possible to make several types of contributions such as:
In cash:
This is a certain amount of money
directly deposited into the company's bank account;
In
kind
In other words, the contribution of
movable or immovable property to the capital of a company;
In
industry,
This means that some partners will make
their know-how and skills available to a company.
Friends
and family:
These people believe in the entrepreneur,
and they are the second easiest source of financing to access. They usually
don't require the documents that other lenders require.
Credit
cards:
The entrepreneur's personal credit cards
are an easily accessible source of funds, especially for the acquisition of
business equipment such as photocopiers, personal computers and printers.
Private
funding
Private organizations can also help you
become an entrepreneur. Indeed, some private entities or mechanisms make it
possible to collect the funds necessary for the development of an
entrepreneurial activity. You can therefore use:
Banks:
Banks are very conservative lenders. As
successful entrepreneur Phil Holland explains: "Many potential business
owners are disappointed to learn that banks don't lend to start-ups unless
there are outside assets to pledge against borrowing.
Many entrepreneurs simply don't have
enough assets to get a secured loan from a lending institution.
However, if an entrepreneur has money in
a bank savings account, they can usually borrow against that money. If an
entrepreneur has good credit, it is also relatively easy to get a personal loan
from a bank. These loans tend to be short-term and not as large as business
loans.
Venture
Capital Investors:
It is a major source of funding for
start-ups that have high growth potential. However, venture capitalists insist
on retaining ownership in new ventures they fund.
Formal
institutional venture capital funds
These are usually limited partnerships in
which passive limited partners, such as pension funds, provide most of the
money. These funds have large sums of money to invest.
However, the process of obtaining venture
capital is very slow.
Corporate
Venture Capital Funds
These are large companies that have funds
to invest in new companies. These often provide technical and management
expertise in addition to significant monetary investments.
However, access to these funds is slow
compared to other sources of funding. In addition, they often seek to take
control of new companies.
Angels
They tend to be successful entrepreneurs
who have capital that they are willing to risk. They often insist on being
active advisors to the companies they support.
Angel funds are quicker to access than
corporate venture capital funds, and they are more likely to be invested in an
early-stage deal. But they can make smaller individual investments and have
fewer contacts in the banking community.
At the benevolence of Business Angels,
investors are looking for interesting opportunities to invest their money.
Government
Programs:
Many national and regional governments
offer programs to encourage small and medium-sized enterprises.
The
legal status to choose for a company as an entrepreneur
In order to determine the type of
business to create, the first question to ask yourself is whether you plan to
start a business alone or with others. Depending on the case, the options will
be limited, you will have to choose between the sole proprietorship or the
corporate form.
Undertake
alone
To start a business yourself, you will
have to choose from the following legal forms:
sole proprietorship;
Sole proprietorship with limited
liability;
Simplified joint-stock company for a
single person;
Microenterprise.
Each of these statuses has its own
specificities, so you should consult a specialist to help you determine what is
best for you.
Doing
business together
The exercise of a commercial activity is
limited to certain legal forms. Among the following list, some forms of
companies are also dedicated to certain types of activities, such as the SCI
which is reserved for real estate. Here are the different types of businesses
that can be set up in several ways:
Limited liability company;
Simplified joint-stock company;
Public limited company;
General partnership;
Partnership limited by shares;
Limited partnership;
Cooperative production company;
Civil societies: , etc.
Each of these statuses has its own
specificities, so you should consult a specialist to help you determine what is
best for you.
Which
tax regime should you choose to become an entrepreneur?
Depending on the legal form chosen, 3 tax
regimes may apply. Indeed, certain regimes, such as micro-taxation or income
tax, are reserved for certain statuses, or even subject to conditions to be
applicable.
The choice of tax regime must be made
according to the following parameters:
The legal form chosen to become an
entrepreneur;
The industry in which you operate;
Your needs and the specifics of your
project.
The micro-fiscal system
This is a particularly advantageous
system, to which micro-entrepreneurs and certain individual entrepreneurs can
be subject.
The
Income Tax System
Certain professions and categories of
companies benefit from the computer regime, the personal income tax that
applies to the income of a natural person. This is particularly the case for
liberal professions, family SCIs or SARLs and SAS which can, under certain
conditions, select RIs for a period of 5 years following the date of start of
the activity.
Importance
of Intellectual Property
Intellectual property is a valuable asset
for an entrepreneur. These are certain intellectual creations of entrepreneurs
or their staff that have commercial value and have been granted legal property
rights.
Examples of such creations are a new
product and its name, a new method, a new process, a new promotional scheme,
and a new design.
A fence or lock cannot protect these
intangible assets. Instead, patents, copyrights, and trademarks are used to
prevent competitors from benefiting from an individual's or company's ideas.
The goal of intellectual property law is
to encourage innovation by giving creators time to capitalize on their new
ideas and recover development costs.
Intellectual property rights may be
bought, sold, licensed, or freely assigned. Some companies have made millions
of dollars by licensing or selling their patents or trademarks.
Every entrepreneur needs to know about
intellectual property rights in order to protect these assets in a world of global
markets. An intellectual property lawyer can provide information and advice.
The main forms of intellectual property
rights are:
Patents:
A patent grants an inventor the right to
prevent others from making, using, offering for sale, or selling an invention
for a specified period of time – in most countries, for a period of up to 20
years. At the end of the period, the percentage enters the public domain and
anyone can use it.
Copyright:
Copyright protects original creative
works by authors, composers, and others. In general, a copyright does not
protect the idea itself, but only the form in which it appears - from sound
recordings to books, computer programs or architecture.
The owner of the copyrighted material has
the exclusive right to reproduce the work, prepare derivative works, distribute
copies of the work, or perform or display the work publicly.
Trade
Secrets:
Trade secrets consist of knowledge that
is kept secret in order to gain a business advantage.
"Customer lists, sources of supply
of rare materials or sources of supply with faster delivery or lower prices can
be trade secrets"
"Certainly, secret processes,
formulas, techniques, manufacturing know-how, advertising schemes, marketing
programs and business plans are all protectable."
Trade secrets are usually protected by
contracts and non-disclosure agreements. There is no other legal form of
protection. The most famous trade secret is the Coca-Cola formula, which is
more than 100 years old.
Trademarks:
A trademark protects a symbol, word or
design, used individually or in combination, to indicate the source of goods
and to distinguish them from goods produced by others.
For example, Apple Computer uses an image
of an apple with a bite and the symbol (®) which means trademark. A service
mark also identifies the source of a service.
Trademarks and service marks give a
company the right to prevent others from using a confusingly similar mark.
In most countries, trademarks must be
registered for enforceability and renewed to remain in effect. However, they
can be renewed endlessly.
Consumers use brands to find products
from a particular company that they consider particularly desirable — for
example, Barbie dolls or Toyota automobiles. Unlike copyrights or patents,
which expire, many companies' trademarks become more valuable over time.
The
Entrepreneurial Start-Up Stage
Thank you for reading this article. We
look forward to donating more resources for your career in entrepreneurship.
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