Digital Marketing Tools - Digital Marketing

Promoting products and services, generating leads, driving sales and improving brand image using various marketing tools and techniques is what defines the life of a digital marketer.

Today, businesses depend on digital marketing tools to survive.

 

Considering that a strong tech stack promotes growth and frees you from wasting your valuable time on tedious tasks.

 

On the other hand, if you don't take advantage of modern marketing tools, your business is likely to fall behind its competitors.

 

The good news is that; there are many software that can help you accomplish your marketing tasks without hustles.  

 

 

Digital marketing tools by strategy:

In this article we've put together a comprehensive list of digital marketing tools that can help you, whatever your goals, including some free and freemium tools for those on a tight budget.

 

Whether it is managing customer relationships, winning leads, or uncovering new marketing opportunities, this list can serve as the foundation of a powerful marketing stack.

 

Check out the categories below to get started:

 

·        Graphic design tools

·        Netlinking and backlinks

·        SEO tools (search engine optimization)

·        Emailing, CRM, Landing Page and Lead Capture

·        Hosting tools

·        E-commerce and online store

·        WordPress Themes and Plugins

·        Auto-blogging and social media sharing

·        podcasting

·        Develop and publish a mobile application

 

Graphic design tools:

Visuals are the cornerstone of digital marketing, and branding in general. If you don't have the budget to hire a designer or you run a craft business, digital marketing tools like Canva have become a go-tool for producing eye-catching visuals.

 

That said, there are other graphic design tools you should consider to keep your designs from burning out.

 

Envato Elements:

Envato Elements is a digital service that gives you access to over 900,000 downloadable digital assets for your projects. These products can be used and downloaded multiple times. They include: graphics, procreate brushes, videos, templates, music. . .

 

 

Thanks to a recent change to their pricing model, both options (not just the annual plan) now include access to over 900 WordPress themes and plugins available on Envato Elements.

 

Unlike other premium image and digital asset services, you won't have to worry about download credits and limits. This approach to Envato Elements is great because it gives you the chance to experiment with different files before making a final decision on which one to use for your project.

 

PlaceIt:

Placeit is “your one-stop-shop for mockups, logos, design templates, and animated videos.” Maybe you sell T-shirts and want a new way to show off your designs in a professional and realistic way. Placeit offers thousands of apparel and digital device mockups that only take seconds to make.

 

Or maybe you need a new logo for your online business. Placeit offers you easy-to-use logo makers that can help you distinguish your online store from others and build your brand.

 

 

In addition to apparel and logos, Placeit also offers business cards, book covers, flyers, and more, with thousands of templates  and more being added every day.

 

Netlinking and backlinks:

Netlinking is one of the components of an SEO strategy. It is one of the most important SEO levers and can help drive more traffic. It consists of increasing the number of backlinks to a website to improve its popularity and therefore the positioning of the targeted page.

 

There are many netlinking platforms to improve the SEO of your site. Here are a few:

 

Nextlevel:

NextLevel, allows you to choose websites based on the keywords of your choice. This process will be useful for you to benefit from a link already positioned on very advanced thematic sites. Indeed, this will allow you to ensure your visibility and the optimization of your website.

 

 

To continuously improve your ranking, NextLevel regularly adds new lists and topics indexed on Google.

 

Developlink:

Developlink offers high-performance netlinking actions with the promise of targeting top positions on your strategic keywords.

 

Getfluence:

Getfluence offers various services according to your expectations. Whatever your preference, the articles provided by Getfluence are unique and certified by CopyScape.

 

With Getfluence, orders for sponsored articles made by advertisers can be broadcast on the sites of their choice. This is in order to receive qualified traffic and improve their popularity on the Internet as much as possible.

 

 

Linksgarden:

Linksgarden is a platform that offers to sell links from exclusive sites. In addition, the team is committed to crashing all ten links sold on the platform.

 

Search Engine Optimisation (SEO) tools:

With the digital landscape becoming increasingly competitive, anything businesses can do to increase their search engine presence is a plus.

 

While SEO can be daunting, especially for start-up businesses, there are plenty of online marketing tools to help you uncover search opportunities and optimize your current search engine efforts. Let us dive into them:

 

SEMrush:

SEMrush is software that helps businesses manage digital marketing methods, like SEO campaigns. This all-in-one digital marketing program helps you run SEO, pay-per-click (PPC), social media, and content marketing campaigns. For this page, we are going to focus on using SEMrush for SEO.

 

With SEMrush, you can identify the trends that are happening in your industry. It checks your on-page SEO and helps you improve your pages. This allows you to better understand your page and optimize it for SEO to better generate leads.

 

 

Indeed, search engine optimization (SEO) is one of the best digital marketing strategies to increase website traffic and leads. SEO can be difficult to understand, but software like SEMrush makes it easier to manage for those who don't have SEO knowledge.

 

Emailing, landing page and lead capture

As our attention span decreases, it is essential to make a conscious effort to attract visitors once they land on the site.

 

Marketing platforms focused on lead capture ensure that your traffic is not wasted and visitors are more likely to take action. When done correctly, the end result is more leads and conversions.

 

HubSpot:

 

HubSpot is a cloud-based CRM. Designed to help align sales and marketing teams, drive sales, drive ROI and optimize your marketing strategy, inbound to generate more qualified leads.

 

The latter divides its platform into five key products:

·        A free CRM

·        A marketing center

·        SalesHub

·        ServiceHub

·        The HubSpot CMS

 

GetResponse

GetResponse is an email marketing and online campaign tool. You build and manage online campaigns for different business goals.

 

 

In a nutshell, GetResponse is used in campaigns to:

 

·        Collect leads

·        Create email lists

·        Sending and automating emails

·        The sale of products

Some interesting stats and facts about GetResponse:

 

·        GetResponse has over 350,000 customers.

·        It is available in 27 languages

·        More than 300 active employees

·        16,000 active websites using the tool

 

Using Getresponse, you can create leads with signup forms, landing pages, and webinars.

 

You send newsletters, automated emails and create Facebook ads.

 

And track with analytics and reports.

 

You can even build websites with GetResponse in the full set of sales funnel tools.

 

Aweber:

AWeber is an email marketing tool that allows you to:

 

·        Create a mailing list and capture data on it

·        Design newsletters that can be sent to your list subscribers

·        Automate your email marketing using “auto responders”.

·        View and analyze statistics about your email marketing campaigns.

 

Accommodation / hosting:

One of the main objective of digital marketing is to improve sales, by attracting customers, making them visit your site, and finally converting the visitors you obtain into buyers.

 

How does website performance relate to digital marketing?

 

Despite all the digital marketing tactics and strategies you use to drive potential customers to your business website, if you don't provide a good user experience, your sales won't increase much, if at all.

 

In a sense, the effectiveness of your digital marketing campaigns largely depends on the design and performance of your website, and of course, your customer service.

 

In addition, web hosting can also have a direct impact on your site's search engine rankings, as site speed is one of the most important ranking factors for Google.

 

The 3 main essential accommodations / hosting platforms:

 

Bluehost:

Bluehost is a reliable web hosting service that gives you the best value for money. It offers an excellent entry-level shared hosting plan for just $2.75 per month, a free domain name for a year, plus free SSL certification, and plentiful customer support you can do call anytime.

 

HostGator:

Hostgator is a web hosting provider that offers online website and blog hosting services and Hostgator is used to buy domain names online.

 

To have a website or blog, you need two things: web hosting and a domain name for your website or blog to be present on the web.

 

The advantage of Hostgator is that it offers both hosting and a domain name for your site! Click here to get started on Hostgator and get up to 60% off your hosting purchase with promo code cupid60.

 

DigitalOcean

 

It is a one-stop cloud host that offers cloud computing services to business entities so they can scale by deploying DigitalOcean applications that run in parallel on multiple cloud servers without compromising performance!

 

In January 2018, it earned the title of third largest cloud host in the world in terms of web-facing computers.

 

DigitalOcean infrastructure is a leading cloud service provider, its data centers are spread in every corner of the world to provide seamless cloud services worldwide.

 

E-commerce and online store:

Some of the best success stories come from new entrepreneurs creating their own e-commerce storefront. However, jumping headlong into this type of business model can be risky. If you don't prepare with the right tools and services, you could lose it all.

 

The main essential tools for Ecommerce and online store inclide:

 

Shopify:

Shopify is subscription-based software that allows anyone to create an online store and sell their products. Shopify store owners can also sell in physical locations using Shopify POS, our point-of-sale app and accompanying hardware.

 

If you're a Shopify merchant with an online and physical presence, your inventory and stock are synced so you can manage your store(s) from one account, on any device.

 

Divi

Divi is the flagship product of the Elegant Themes company. The WordPress Divi theme was first launched in 2013, but has seen a number of major updates that constantly improve the product, making it one of the most popular options in the multipurpose WordPress theme category. .

 

This Divi Theme Review includes features released in Divi 3.0 and Divi 4.0.

 

Divi comes in two forms. The WordPress theme and Divi plugin, officially known as Divi Builder. By using the plugin, you can use the page building functionality of the Divi theme on any WordPress website, regardless of the theme you are using.

 

In this review, we are going to look at all aspects of the Divi product, both the WordPress theme and the page builder plugin.

If you already have a theme in place, you can get access to many of the best Divi features you'll find below, such as site

·        layouts and templates,

·        page builder,

·        split testing by installing only the Divi Builder plugin.

 

WordPress Themes and Plugins:

Choosing the right theme is the most important decision for your website. Your theme is what makes your website work and how it will showcase your story to the world.

 

It's not as scary as it sounds because you can change the theme later. However, you will save a lot of time and effort if you do your research and choose a good one from the start.

 

Plugins create the experience you want your users to have on your website. Without them, your site will only be content and presentation. Using the right plugins will help you create a rich, seamless experience for your users and an easy-to-manage site for yourself.

 

Theme forest:

Theme forest is a platform where customers can buy Premium themes at a minimum price of $44, $49, $69, $99 etc. Themes can be linked to WordPress Themes, HTML Templates, CMS and other platforms. They will provide the support for about half a year or a year and you can choose the in-theme support extensions by paying extra dollars.

 

You need to buy the themes by credit card or Paypal and most of the websites only use the credit card for the transaction.

 

Autoblogging and Sharing on social networks:

Auto-blogging and auto-sharing on social media can be a great tool for directing traffic to your main site and generating revenue on autopilot. With this tactic, you can create multiple sites and use one theme to drive traffic to your main online business.

 

The WordPress automatic plugin is also one of the best WordPress Autoblogging plugins. This plugin also offers similar functionality as the WP Robot plugin.

 

The fact that the WordPress Automatic plugin can automatically derive website content on full autopilot makes it an effective plugin for your projects. Indeed, this plugin can automatically make unique content available. If you are a marketer & blogger, then I can assure you that this might be the WordPress Autoblog plugin you have been looking for.

 

Blog2Social:

Social media should be part of your overall online strategy. However, posting your content manually on social media can be time consuming and can be confusing as you go back and forth between your blog and social media platforms.

 

Fortunately, there is Blog2Social that can do this automatically. Note that this shouldn't be your ONLY or MAIN form of sharing on social media, but it can help you spread new content.

 

Podcasting:

The popularity of podcasts has grown over the past two years. A few years ago, if you had asked a question about podcasts, I would have told you to pay no more attention to this outdated trend. However, things have changed today.

 

Many celebrities and influencers have started their own Podcasts these days on various topics. Many people listen to Podcasts, and this is an important opportunity for brands to consider Podcasts in their digital marketing strategy. But before moving on to the reasons to consider Podcasts in the digital marketing strategy of businesses.

 

The main essential tools:

Ausha

Ausha is an all-in-one platform for podcast creators. From launch to growth. The most powerful tools to manage your podcast: host unlimited content, distribute it to all listening apps with just a few clicks, automate your promotion and track your advanced analytics.

 

Podcast Hawk

PodcastHawk provides filtering tools to search the over 1.5 million active podcasts that make up the podcast world and our database. – and more are added weekly. – to find interview opportunities that match your promotional needs.

 

Podcasts are more effective because listeners are influenced by what they hear. In a survey of 3,00,000 podcast listeners, 63% said they purchased the product promoted by the show's host.

 

Develop and publish a mobile application:

Mobile applications allow users to have functional access to the products, information, processes and services they request in real time. In addition, they allow companies to send notifications about product and service changes or news.

 

Appypie

Appypie is awesome, very easy to develop and publish an app. AppyPie users have built nearly 2M apps since the company launched in 2014. Add to that the fact that AppyPie bills itself as “the mobile app builder based on the fastest growing cloud”, one wonders how they managed to take such a big share of the app builder market.

 

 

 

Websites created using these tools require very little effort; once you've set up a site and the sources you want to import feeds from, and share the system takes care of the work for you.